Kelly Costello brings a consumer-centric approach to problem-solving. She stops at nothing to gather the most authentic consumer feedback. She designs projects to ensure that her clients' journeys are in their customers' shoes—to genuinely understand their wants and needs.

In addition to Kelly’s technical expertise in human-centered innovation, her deliverables result in new products and services that strongly resonate with target audiences, increasing engagement and boosting the bottom line.

Kelly has worked across many industries, leveraging many skills to build innovation capabilities.

Kelly is an active speaker and lecturer. She teaches at the Institute of Design (IIT) and Chicago's School of the Art Institute. She has also taught classes in the Executive MBA program at Notre Dame, Northwestern University, and Bowling Green State University.

She has presented for numerous professional organizations, including the AIGA, MRA, EPIC, the Art of Management Conference, and the Design Research Conference at IIT. She holds a Master of Design from the Institute of Design at IIT in Chicago.